Annie Mathew

Annie Mathew Annie Mathew Annie Mathew Annie Mathew Annie Mathew

Microsoft Microsoft Microsoft Microsoft Microsoft

I have varied interests. I enjoy reading, music, travel and am a lifelong learner. I'm passionate about the role of women and technology in improving lives. I'm drawn to Healthcare as an industry where I want to impact some goodness. As part of my current role I grow a vibrant ecosystem of developers across APAC to enable innovative solutions on the latest cloud technologies. My industry contributions Aare as board member of HIMSS India, leading the Women in Health IT committee, with the mission of enabling Healthcare with technology. I'm also a founding board member of Startup Village, India’s first telecom incubator and executive council member of Andhra Pradesh Innovation council. My favorite moment was speaking on an India panel at Cannes Lions festival, France. I was honored by the Chief Minister of Kerala for work with the Startup ecosystem and nominated to Sthree Shakthi award, a recognition for women who have impacted the society. I hold a post graduate program in Management from Indian School of Business and a B.Tech in Electrical Engineering from University of Kerala. I have varied experience across Software, Wireless, IT and Manufacturing industries. I have varied interests. I enjoy reading, music, travel and am a lifelong learner. I'm passionate about the role of women and technology in improving lives. I'm drawn to Healthcare as an industry where I want to impact some goodness. As part of my current role I grow a vibrant ecosystem of developers across APAC to enable innovative solutions on the latest cloud technologies. My industry contributions Aare as board member of HIMSS India, leading the Women in Health IT committee, with the mission of enabling Healthcare with technology. I'm also a founding board member of Startup Village, India’s first telecom incubator and executive council member of Andhra Pradesh Innovation council. My favorite moment was speaking on an India panel at Cannes Lions festival, France. I was honored by the Chief Minister of Kerala for work with the Startup ecosystem and nominated to Sthree Shakthi award, a recognition for women who have impacted the society. I hold a post graduate program in Management from Indian School of Business and a B.Tech in Electrical Engineering from University of Kerala. I have varied experience across Software, Wireless, IT and Manufacturing industries. I have varied interests. I enjoy reading, music, travel and am a lifelong learner. I'm passionate about the role of women and technology in improving lives. I'm drawn to Healthcare as an industry where I want to impact some goodness. As part of my current role I grow a vibrant ecosystem of developers across APAC to enable innovative solutions on the latest cloud technologies. My industry contributions Aare as board member of HIMSS India, leading the Women in Health IT committee, with the mission of enabling Healthcare with technology. I'm also a founding board member of Startup Village, India’s first telecom incubator and executive council member of Andhra Pradesh Innovation council. My favorite moment was speaking on an India panel at Cannes Lions festival, France. I was honored by the Chief Minister of Kerala for work with the Startup ecosystem and nominated to Sthree Shakthi award, a recognition for women who have impacted the society. I hold a post graduate program in Management from Indian School of Business and a B.Tech in Electrical Engineering from University of Kerala. I have varied experience across Software, Wireless, IT and Manufacturing industries. I have varied interests. I enjoy reading, music, travel and am a lifelong learner. I'm passionate about the role of women and technology in improving lives. I'm drawn to Healthcare as an industry where I want to impact some goodness. As part of my current role I grow a vibrant ecosystem of developers across APAC to enable innovative solutions on the latest cloud technologies. My industry contributions Aare as board member of HIMSS India, leading the Women in Health IT committee, with the mission of enabling Healthcare with technology. I'm also a founding board member of Startup Village, India’s first telecom incubator and executive council member of Andhra Pradesh Innovation council. My favorite moment was speaking on an India panel at Cannes Lions festival, France. I was honored by the Chief Minister of Kerala for work with the Startup ecosystem and nominated to Sthree Shakthi award, a recognition for women who have impacted the society. I hold a post graduate program in Management from Indian School of Business and a B.Tech in Electrical Engineering from University of Kerala. I have varied experience across Software, Wireless, IT and Manufacturing industries. I have varied interests. I enjoy reading, music, travel and am a lifelong learner. I'm passionate about the role of women and technology in improving lives. I'm drawn to Healthcare as an industry where I want to impact some goodness. As part of my current role I grow a vibrant ecosystem of developers across APAC to enable innovative solutions on the latest cloud technologies. My industry contributions Aare as board member of HIMSS India, leading the Women in Health IT committee, with the mission of enabling Healthcare with technology. I'm also a founding board member of Startup Village, India’s first telecom incubator and executive council member of Andhra Pradesh Innovation council. My favorite moment was speaking on an India panel at Cannes Lions festival, France. I was honored by the Chief Minister of Kerala for work with the Startup ecosystem and nominated to Sthree Shakthi award, a recognition for women who have impacted the society. I hold a post graduate program in Management from Indian School of Business and a B.Tech in Electrical Engineering from University of Kerala. I have varied experience across Software, Wireless, IT and Manufacturing industries.

Video

Session information

That elusive bridge between developer advocacy and sales That elusive bridge between developer advocacy and sales That elusive bridge between developer advocacy and sales That elusive bridge between developer advocacy and sales That elusive bridge between developer advocacy and sales

🗣 english 🕘 05:40 〜 06:10 UTC at Asia1
Evangelism has reinvented itself multiple times over in the past decade. One thing is clear. For a company to invest more into developer engagement, it has to be self sustaining. Self sustaining from its role to influence revenue in some way or form. Self sustaining to the developer audience by ensuring it does not become another sales program. How do we do this? Its art and science both and its elusive because the current generation of organization management incentivizes shorter term goals and developer advocacy is considered longer term. I'll explore the key factors underpinning this profession and thematic ideas that could be used to build on your developer engagement program. One of the key assumptions I'll counter is the fact that its longer term in results. Done right its as short term as any other marketing program. What it requires though is a broader vision of the customer itself and craft the relationship in such a way that short term results emerge. Evangelism has reinvented itself multiple times over in the past decade. One thing is clear. For a company to invest more into developer engagement, it has to be self sustaining. Self sustaining from its role to influence revenue in some way or form. Self sustaining to the developer audience by ensuring it does not become another sales program. How do we do this? Its art and science both and its elusive because the current generation of organization management incentivizes shorter term goals and developer advocacy is considered longer term. I'll explore the key factors underpinning this profession and thematic ideas that could be used to build on your developer engagement program. One of the key assumptions I'll counter is the fact that its longer term in results. Done right its as short term as any other marketing program. What it requires though is a broader vision of the customer itself and craft the relationship in such a way that short term results emerge. Evangelism has reinvented itself multiple times over in the past decade. One thing is clear. For a company to invest more into developer engagement, it has to be self sustaining. Self sustaining from its role to influence revenue in some way or form. Self sustaining to the developer audience by ensuring it does not become another sales program. How do we do this? Its art and science both and its elusive because the current generation of organization management incentivizes shorter term goals and developer advocacy is considered longer term. I'll explore the key factors underpinning this profession and thematic ideas that could be used to build on your developer engagement program. One of the key assumptions I'll counter is the fact that its longer term in results. Done right its as short term as any other marketing program. What it requires though is a broader vision of the customer itself and craft the relationship in such a way that short term results emerge. Evangelism has reinvented itself multiple times over in the past decade. One thing is clear. For a company to invest more into developer engagement, it has to be self sustaining. Self sustaining from its role to influence revenue in some way or form. Self sustaining to the developer audience by ensuring it does not become another sales program. How do we do this? Its art and science both and its elusive because the current generation of organization management incentivizes shorter term goals and developer advocacy is considered longer term. I'll explore the key factors underpinning this profession and thematic ideas that could be used to build on your developer engagement program. One of the key assumptions I'll counter is the fact that its longer term in results. Done right its as short term as any other marketing program. What it requires though is a broader vision of the customer itself and craft the relationship in such a way that short term results emerge. Evangelism has reinvented itself multiple times over in the past decade. One thing is clear. For a company to invest more into developer engagement, it has to be self sustaining. Self sustaining from its role to influence revenue in some way or form. Self sustaining to the developer audience by ensuring it does not become another sales program. How do we do this? Its art and science both and its elusive because the current generation of organization management incentivizes shorter term goals and developer advocacy is considered longer term. I'll explore the key factors underpinning this profession and thematic ideas that could be used to build on your developer engagement program. One of the key assumptions I'll counter is the fact that its longer term in results. Done right its as short term as any other marketing program. What it requires though is a broader vision of the customer itself and craft the relationship in such a way that short term results emerge.