Relationship in DevRel and Branding
Relationship in DevRel and Branding
Relationship in DevRel and Branding
Relationship in DevRel and Branding
Relationship in DevRel and Branding
🗣 english
🕘 01:10 〜
01:40
UTC
at Asia2
One of DevRel’s objectives is to raise awareness and gain mind share. To gain mindshare is equal to build a brand, and it calls branding.
In this session, we will introduce the basic concept of branding, how to assemble a story to be told, and how the organizational structure should be.
■ What is a brand?
Brand value consists of the following three values.
-Values of Product -Value of content -Value of relations
“Value of product” is the value of your service or product, “Value of content” is the value from recognition to purchase, “Value of relation” is the value from purchase to experience. Even if product offering value alone cannot differentiate, you can build and differentiate your brand based on content offering value and relation offering value. We can use the branding concept in DevRel. By strengthening content and relationships, we can build a strong brand for developers.
■ Brand effect
Brand building has the following two effects.
-Reduce new acquisition costs -Improvement of LTV for existing users
This is directly related to revenue.
■ How to start branding
Branding can be made company-wide or on a service-by-service basis.
Selection of standing position
Persona selection, needs and seeds extraction
Build a brand story
Compose message
This message must contain the following elements:
Consistency with Persona
Consistency with brand story
Consistency with brand personality
One of DevRel’s objectives is to raise awareness and gain mind share. To gain mindshare is equal to build a brand, and it calls branding.
In this session, we will introduce the basic concept of branding, how to assemble a story to be told, and how the organizational structure should be.
■ What is a brand?
Brand value consists of the following three values.
-Values of Product -Value of content -Value of relations
“Value of product” is the value of your service or product, “Value of content” is the value from recognition to purchase, “Value of relation” is the value from purchase to experience. Even if product offering value alone cannot differentiate, you can build and differentiate your brand based on content offering value and relation offering value. We can use the branding concept in DevRel. By strengthening content and relationships, we can build a strong brand for developers.
■ Brand effect
Brand building has the following two effects.
-Reduce new acquisition costs -Improvement of LTV for existing users
This is directly related to revenue.
■ How to start branding
Branding can be made company-wide or on a service-by-service basis.
Selection of standing position
Persona selection, needs and seeds extraction
Build a brand story
Compose message
This message must contain the following elements:
Consistency with Persona
Consistency with brand story
Consistency with brand personality
One of DevRel’s objectives is to raise awareness and gain mind share. To gain mindshare is equal to build a brand, and it calls branding.
In this session, we will introduce the basic concept of branding, how to assemble a story to be told, and how the organizational structure should be.
■ What is a brand?
Brand value consists of the following three values.
-Values of Product -Value of content -Value of relations
“Value of product” is the value of your service or product, “Value of content” is the value from recognition to purchase, “Value of relation” is the value from purchase to experience. Even if product offering value alone cannot differentiate, you can build and differentiate your brand based on content offering value and relation offering value. We can use the branding concept in DevRel. By strengthening content and relationships, we can build a strong brand for developers.
■ Brand effect
Brand building has the following two effects.
-Reduce new acquisition costs -Improvement of LTV for existing users
This is directly related to revenue.
■ How to start branding
Branding can be made company-wide or on a service-by-service basis.
Selection of standing position
Persona selection, needs and seeds extraction
Build a brand story
Compose message
This message must contain the following elements:
Consistency with Persona
Consistency with brand story
Consistency with brand personality
One of DevRel’s objectives is to raise awareness and gain mind share. To gain mindshare is equal to build a brand, and it calls branding.
In this session, we will introduce the basic concept of branding, how to assemble a story to be told, and how the organizational structure should be.
■ What is a brand?
Brand value consists of the following three values.
-Values of Product -Value of content -Value of relations
“Value of product” is the value of your service or product, “Value of content” is the value from recognition to purchase, “Value of relation” is the value from purchase to experience. Even if product offering value alone cannot differentiate, you can build and differentiate your brand based on content offering value and relation offering value. We can use the branding concept in DevRel. By strengthening content and relationships, we can build a strong brand for developers.
■ Brand effect
Brand building has the following two effects.
-Reduce new acquisition costs -Improvement of LTV for existing users
This is directly related to revenue.
■ How to start branding
Branding can be made company-wide or on a service-by-service basis.
Selection of standing position
Persona selection, needs and seeds extraction
Build a brand story
Compose message
This message must contain the following elements:
Consistency with Persona
Consistency with brand story
Consistency with brand personality
One of DevRel’s objectives is to raise awareness and gain mind share. To gain mindshare is equal to build a brand, and it calls branding.
In this session, we will introduce the basic concept of branding, how to assemble a story to be told, and how the organizational structure should be.
■ What is a brand?
Brand value consists of the following three values.
-Values of Product -Value of content -Value of relations
“Value of product” is the value of your service or product, “Value of content” is the value from recognition to purchase, “Value of relation” is the value from purchase to experience. Even if product offering value alone cannot differentiate, you can build and differentiate your brand based on content offering value and relation offering value. We can use the branding concept in DevRel. By strengthening content and relationships, we can build a strong brand for developers.
■ Brand effect
Brand building has the following two effects.
-Reduce new acquisition costs -Improvement of LTV for existing users
This is directly related to revenue.
■ How to start branding
Branding can be made company-wide or on a service-by-service basis.
Selection of standing position
Persona selection, needs and seeds extraction
Build a brand story
Compose message
This message must contain the following elements:
Consistency with Persona
Consistency with brand story
Consistency with brand personality
