Miho Inoue

Miho Inoue 井上 美穂 Miho Inoue Miho Inoue Miho Inoue

Content Marketer Content Marketer Content Marketer Content Marketer Content Marketer @ Nulab Inc. 株式会社ヌーラボ Nulab Inc. Nulab Inc. Nulab Inc.

I am in charge of content marketing at Nulab Inc. It is a SaaS company that develops project management, business chat, diagraming tool, and security platform. Our company where the in-house ratio of developers is more than 60~70% is the developers leading company. As an entity that connects developers and users, I work closely with developers planning and create a message to our customers about new features and the improvement of existing features, using blogs and social media platforms. Additionally, I engage in supporting in-house developer's commitment to their knowledge share to the Tech community. I introduce examples of DevRel activities with content marketing such as "Tech Blogs", which I learn through practice my daily communication with developers. 開発者の社内比率が60%以上を占める、業務用プロジェクト管理「Backlog」やビジネスチャット「Typetalk」などのSaaSを開発するNulab Inc.でコンテンツマーケター/自社サービスの認知獲得のための活動を行っています。 開発者の意図を言語化して、プロダクトや機能の魅力を対外的に伝えるための「ユーザーコミュニケーション」やブログやランディングページなど「webコンテンツ」の企画・設計・実行をしています。 今回のセッションでは、私が所属するヌーラボ社で行っている開発者の情報発信の活動と目的、私が開発者とのコミュニケーションを活発にするために行ったテックブログの連載プロジェクトの事例についてご紹介します。 I am in charge of content marketing at Nulab Inc. It is a SaaS company that develops project management, business chat, diagraming tool, and security platform. Our company where the in-house ratio of developers is more than 60~70% is the developers leading company. As an entity that connects developers and users, I work closely with developers planning and create a message to our customers about new features and the improvement of existing features, using blogs and social media platforms. Additionally, I engage in supporting in-house developer's commitment to their knowledge share to the Tech community. I introduce examples of DevRel activities with content marketing such as "Tech Blogs", which I learn through practice my daily communication with developers. I am in charge of content marketing at Nulab Inc. It is a SaaS company that develops project management, business chat, diagraming tool, and security platform. Our company where the in-house ratio of developers is more than 60~70% is the developers leading company. As an entity that connects developers and users, I work closely with developers planning and create a message to our customers about new features and the improvement of existing features, using blogs and social media platforms. Additionally, I engage in supporting in-house developer's commitment to their knowledge share to the Tech community. I introduce examples of DevRel activities with content marketing such as "Tech Blogs", which I learn through practice my daily communication with developers. I am in charge of content marketing at Nulab Inc. It is a SaaS company that develops project management, business chat, diagraming tool, and security platform. Our company where the in-house ratio of developers is more than 60~70% is the developers leading company. As an entity that connects developers and users, I work closely with developers planning and create a message to our customers about new features and the improvement of existing features, using blogs and social media platforms. Additionally, I engage in supporting in-house developer's commitment to their knowledge share to the Tech community. I introduce examples of DevRel activities with content marketing such as "Tech Blogs", which I learn through practice my daily communication with developers.

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Session information

Why should we started internal Tech Blog for DevRel Why should we started internal Tech Blog for DevRel Why should we started internal Tech Blog for DevRel Why should we started internal Tech Blog for DevRel Why should we started internal Tech Blog for DevRel

🗣 english 🕘 03:40 〜 04:10 UTC at Asia1
My talk is for those who want to get started with DevRel. "Tech Blog" is a very effective measure for those who have just started DevRel activities, and it can be started immediately when compared with the community and events. The effect of TechBlog is not only for the self-branding of developers but also for the branding of the community or company to which they belong. In this talk, I, as a marketer, will introduce the process of serializing Tech Blogs about the large scale architecture replacement with play framework projects while involving the developer team, and the effects after publication. My talk is for those who want to get started with DevRel. "Tech Blog" is a very effective measure for those who have just started DevRel activities, and it can be started immediately when compared with the community and events. The effect of TechBlog is not only for the self-branding of developers but also for the branding of the community or company to which they belong. In this talk, I, as a marketer, will introduce the process of serializing Tech Blogs about the large scale architecture replacement with play framework projects while involving the developer team, and the effects after publication. My talk is for those who want to get started with DevRel. "Tech Blog" is a very effective measure for those who have just started DevRel activities, and it can be started immediately when compared with the community and events. The effect of TechBlog is not only for the self-branding of developers but also for the branding of the community or company to which they belong. In this talk, I, as a marketer, will introduce the process of serializing Tech Blogs about the large scale architecture replacement with play framework projects while involving the developer team, and the effects after publication. My talk is for those who want to get started with DevRel. "Tech Blog" is a very effective measure for those who have just started DevRel activities, and it can be started immediately when compared with the community and events. The effect of TechBlog is not only for the self-branding of developers but also for the branding of the community or company to which they belong. In this talk, I, as a marketer, will introduce the process of serializing Tech Blogs about the large scale architecture replacement with play framework projects while involving the developer team, and the effects after publication. My talk is for those who want to get started with DevRel. "Tech Blog" is a very effective measure for those who have just started DevRel activities, and it can be started immediately when compared with the community and events. The effect of TechBlog is not only for the self-branding of developers but also for the branding of the community or company to which they belong. In this talk, I, as a marketer, will introduce the process of serializing Tech Blogs about the large scale architecture replacement with play framework projects while involving the developer team, and the effects after publication.