Wataru Yamazaki

Wataru Yamazaki 山崎 亘 Wataru Yamazaki Wataru Yamazaki Wataru Yamazaki

Product Marketing Manager プロダクト マーケティング マネージャー Product Marketing Manager Product Marketing Manager Product Marketing Manager @ Uhuru 株式会社ウフル Uhuru Uhuru Uhuru

Wataru Yamazaki is a Product Marketing Manager of “enebular”, Uhuru Corporation based in Tokyo, Japan. He runs a product marketing team and also acts as developer relations of the product – organizes meetups, a user community, tech contents – demos, hands-on labs, and communicates with users via social media. 東京に本社を置く株式会社ウフルの開発ツール製品「enebular」のDevRel兼プロダクト・マーケティング・マネージャーです。 プロダクト・マーケティングを担当しつつ、製品のデベロッパー・リレーションとしても活動しており、ミートアップ、ユーザー・コミュニティ、技術コンテンツ（ブログ、デモ、ハンズオン）を制作・企画したり、ソーシャルメディア経由でユーザーとコミュニケーションをとったりしています。 前職はシリコンバレーのITベンダーのマーケティングで、最後の6年間はデベロッパー・マーケティング担当でした。グローバル・チームと共に活動し、彼らから得られた知見も多数。 DevRelのカンファレンスは、 - [DevRelCon Earth 2020](https://2020.devrel.net/) - [DevRel Japan 2019](https://devrel.tokyo/japan-2019/) - [DevRelCon Tokyo 2019](https://tokyo-2019.devrel.net/) でスピーカーを担当。また、DevRel Meetupメンバー有志と、DevRel関連書籍の - [プレゼンテーションを支える技術](https://www.amazon.co.jp/dp/B07Q854G1T/) - [英語で広がる開発者のキャリア](https://www.amazon.co.jp/dp/B07Q86FNHB/) - [開発者向けマーケティング DevRel Q&A　Apple、Slack、GitHub、Twitterが成長した裏にある秘密](https://www.amazon.co.jp/dp/B0814N5WLW/) らを共著。 新しい試みとして、Sonosサウンド システムの日本初のユーザーグループ、「[SONOS Japan User Group](https://sonos-com.amebaownd.com/)」を仲間と立ち上げ。 Wataru Yamazaki is a Product Marketing Manager of “enebular”, Uhuru Corporation based in Tokyo, Japan. He runs a product marketing team and also acts as developer relations of the product – organizes meetups, a user community, tech contents – demos, hands-on labs, and communicates with users via social media. Wataru Yamazaki is a Product Marketing Manager of “enebular”, Uhuru Corporation based in Tokyo, Japan. He runs a product marketing team and also acts as developer relations of the product – organizes meetups, a user community, tech contents – demos, hands-on labs, and communicates with users via social media. Wataru Yamazaki is a Product Marketing Manager of “enebular”, Uhuru Corporation based in Tokyo, Japan. He runs a product marketing team and also acts as developer relations of the product – organizes meetups, a user community, tech contents – demos, hands-on labs, and communicates with users via social media.

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Session information

Three key points to increase engineer engagement with your products. 自社製品へのエンゲージメントを高める3つのポイント Three key points to increase engineer engagement with your products. Three key points to increase engineer engagement with your products. Three key points to increase engineer engagement with your products.

🗣 japanese 🕘 05:05 〜 05:35 UTC at Japan
As a DevRel person, if the product you're working on isn't currently a major player, the key to increasing the number of users is to "get", "increase" and "boost" the engagement of the target audience. I've been in charge of a development tool product for about two and a half years, and I've been trying to figure out how to increase the number of fans and build a community for users of a minor product through a daily trial and error process. As a result, I realized that the key points that came to light were 1) Introduce, 2) Create opportunities, and 3) Spread the word. In this session, I will explain these points that I have found through repeated failures, failures and successes with examples. DevRel担当として自分が扱う製品がいま一つメジャーではない場合、いかにユーザーを増やしていくかの鍵は、対象の人たちのエンゲージメントを「得る」「増やす」「高める」ことにあります。 ある開発ツール製品の担当になって約2年半、マイナーな製品のユーザーについて、ファンをどうやって増やし、コミュニティを形成すれば良いか、日々試行錯誤を重ねてきました。その結果見えてきたポイントは、1)「紹介する」2)「機会を設ける」3)「拡散する」だと気づきました。 このセッションでは、失敗と失敗と成功の繰り返しで見つけたこれらのポイントを具体例と共に説明します。超人気製品のDevRel担当以外の人、必見です！ As a DevRel person, if the product you're working on isn't currently a major player, the key to increasing the number of users is to "get", "increase" and "boost" the engagement of the target audience. I've been in charge of a development tool product for about two and a half years, and I've been trying to figure out how to increase the number of fans and build a community for users of a minor product through a daily trial and error process. As a result, I realized that the key points that came to light were 1) Introduce, 2) Create opportunities, and 3) Spread the word. In this session, I will explain these points that I have found through repeated failures, failures and successes with examples. As a DevRel person, if the product you're working on isn't currently a major player, the key to increasing the number of users is to "get", "increase" and "boost" the engagement of the target audience. I've been in charge of a development tool product for about two and a half years, and I've been trying to figure out how to increase the number of fans and build a community for users of a minor product through a daily trial and error process. As a result, I realized that the key points that came to light were 1) Introduce, 2) Create opportunities, and 3) Spread the word. In this session, I will explain these points that I have found through repeated failures, failures and successes with examples. As a DevRel person, if the product you're working on isn't currently a major player, the key to increasing the number of users is to "get", "increase" and "boost" the engagement of the target audience. I've been in charge of a development tool product for about two and a half years, and I've been trying to figure out how to increase the number of fans and build a community for users of a minor product through a daily trial and error process. As a result, I realized that the key points that came to light were 1) Introduce, 2) Create opportunities, and 3) Spread the word. In this session, I will explain these points that I have found through repeated failures, failures and successes with examples.